When it comes to developing an app, there are a few major factors at play that will determine the success or failure, the survival or demise, of your business endeavor. These factors are mixture of the widely known and the unknown, but they all affect the outcome of your business venture. Therefore, it behooves you to do your research when it comes to developing and launching an app. As with any business, and perhaps even more so, the launch of an app and the time span right after are the most crucial for finding the foothold you need to succeed, so you have to get it right from the word go if you’re going to make it. Here are some things to look out for.

First and foremost, you’re going to need to create a unique app. The app market is over saturated, so it’s hard to stand out. This is made even harder by the overwhelmng presence of shovel ware, which are apps with very little work put into them made as a quick cash grab. This can turn people off from even looking into apps that aren’t already on their radar, but we’ll get to that in a bit. Therefore, your app needs to accomplish two major things. One, you need to have a unique premise to your app, something that no one’s ever heard of before, the kind of thing they never knew they wanted. And, two, the app needs to have a short, easy to remember name that also informs those browsing apps as to the app’s purpose. An example is an app that helps you find seafood restaurants near you, and it would be called “Dining Dolphin.” This is a terrible idea, by the way, but that’s why not everyone does this, or they resort to shovelware, because it’s not as easy as it sounds. But, you get the idea.

Next, you’re going to need to get the word out. You’re going to want to market your product. If you have an investor, this will likely be taken care of without a hitch in the form of slickly produced ads featuring hip millennials in trendy outfits from Express. However, if you’re going to be advertising yourself with no budget, your best bet is taking to Twitter and trying to engage with the public. You can also try to make some professional connections to “boost your signal,” as it were. Making these connections helps you reach a larger audience, in other words.