Top 6 Mistakes App Entrepreneurs Make During App Development and Marketing

Building a successful Mobile app development is a tough task. Chances are low for all mobile app developers to excel. New app developers who are jump starting out in the game are afraid to take risks, as most of the new apps are left unnoticed in the market. If you see the app store, you will find that more than 50% of the apps fail in the market.

This is the reason why beginners face many challenges to become successful app developers.

How entrepreneurs enter the app market

There are many companies that encourage beginners to step up and try their luck in mobile app development. There is a great difference between being technically skilled and becoming successful. Not all skilled app developers are successful in themobile app industry. The biggest task for app developers is to develop a unique app and market it straight to their customers.

I would like to share the top 6 mistakes entrepreneurs should avoid while developing and marketing the Mobile app development.

Building an app for multiple platforms

This is one of the common mistakes app developers do. Entrepreneurs face a very competitive space, as there are millions of apps on Google Play and Apple Store. Instead of doubling the cost of developing anapp for multiple platforms, one should focus on building for one platform first.

. Hence, developers should avoid this mistake of developing for multiple platforms at the same time.

  1. Incorporating too many features

Most of the Mobile app development fail in the market due to very less or too many features. However, there are lots of apps that are plain and simple, and yet have a great potential to sustain in the market. Users check new apps for a short period. Providing too many features will drive away users, as the features may make the app look complicated.

The goal of entrepreneurs should be to keep the users glued to the app. This is possible by incorporating essential features on primary screen and rest of the features to secondary screens.

  1. Forgetting the ‘WOW’ factor

The number of Mobile app development users is expected to reach 80 million by the year 2018. Seeing the increasing number of mobile app users, App Stores of Android and Apple have set a bar with the design and user experience. If you give your Smartphone to a child, he/she will know how to use it. Thismeans the expectations of mobile users are entirely different from that of theweb. The user will give up on your app if it is very difficult to use.

  1. Inflexible marketing plan

App development and app marketing are two important phases of building a successful app.

Putting all the efforts in one basket

Technology and marketing are ever evolving, which means a single strategy will not generate same results. If you see the development and marketing plan of the top 10 best Mobile app development, you will see how they used technology to market their apps. The marketing channels they used earlier were entirely different from that of the channels they are using now.

Ignoring the audience and not releasing the updates

As an app entrepreneur, you should understand the fact that you are developing amobile app for other people. We all know that people have different need and preferences, and it ‘s hard to develop an app for everyone. It is essential to define target audience before defining the features of apps. Before developing an app check what users want and what type of solution they prefer.

An established mobile App companies UK can further provide professional approach and advice to entrepreneurs and can make the whole process a lot easier for them. Visit this site for more information : http://thesoundpipemedia.com