Many aspiring app developers have great anxiety when it comes to pricing their apps. Some praise the benefits of developing free apps exclusively while others fail to see the benefit. Both types pose a wide range of design, development and marketing challenges. By taking the proper steps in analyzing the market for new apps, even a novice developer can create high quality and attractive apps regardless of price. But if you find yourself debating whether to develop free apps, paid apps, or both, I have some advice that might help. click here for related info.
I have experimented with both paid and free apps in my business and feel that I have arrived at the best possible solution. Through some very tedious trial and error, I have been able to gauge what the benefits of each type of app are and how to create a synergy between using both to create a strong portfolio of mobile applications. The focus of my app business is on games, but this model can be applied to just about any category of apps. My strategy is to develop both a free/lite version and a paid version of each of my apps. The free/ lite versions are beneficial in the following ways:
- Lite apps bring more attention to and drive sales of paid versions. The free version gives users a chance to sample your app and hopefully decide to upgrade to the paid version with all features enabled.
- Free apps reach a wider audience who may be interested in the paid version or perhaps in some of the other apps in your portfolio. Always include a link to your other mobile applications within your free and paid apps to help with cross-promotion.
- Free apps can generate revenue through embedded, third-party advertisements. By embedding a simple ad bar into your app, you create more diverse profitability by earning advertisement revenue in addition to the cross-promotional benefits. for more details, click on : https://www.bu.edu/csmet/cs683/
I have tested this sales strategy in real-life and I now know that it provides the best return on your app development dollar. So go ahead and invest a little bit extra to produce both a paid and lite version of your apps. Remember to create a balance between the features of both versions. After all, a free app with little value or a paid app with limited functionality relative to the free version can create a lot of heartache for a hard working developer.
Thank you for taking the time to review this information. One of the cornerstones of STOA Enterprises is the development of top-notch mobile applications, and I enjoy sharing knowledge on the subject.
Whether you are an aspiring app developer or have been in the business for a while, you can benefit from reviewing our App Development and Marketing Toolbox this website. There you will find additional articles and blog posts on the subject, free downloads of development templates we utilize, a summary of helpful website links, and a range of invaluable tools that app developers use. Be sure to check out our blog series on App Development for Beginners and feel free to contact me if you have any questions related to the app development and marketing process.